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Startup Leadership Program
Module One (28 September – 2 October 2025)

Dear Participants of the Startup Leadership Program:


The Royal Academy of Management is looking forward to get your feedback on Module One. Therefore, you are kindly required to complete the program evaluation survey. Your responses will help us to better understand the impact of the program and improve the content of future programmes. The survey is expected to take approximately 5-7 minutes and it will be available for 24 hours.


Thanks in advance for your time.

Please specify the extent to which you agree with the following statements related to Module One.

Module Outcomes:
The module objectives were clearly stated and presented
The content of material and discussions helps me gain new knowledge and insights
The content of material and discussions helps me acquiring skills and practices relevant to my work
The programme helped me building my network with the others

Kindly state how satisfied are you with the following items:

Module Content:

Day One: Understanding & Developing Your Leadership Style
Session 1: The Importance of Understanding Your Leadership Style
Session 2: Understanding Your Clifton Survey Insights
Session 3: Evolving Your Leadership Style Using Your Clifton Survey

Day Two: From Data to Decision
Session 1: Goal Setting and Goal Getting
Session 2: Data to Insights
Session 3: Strategic Decision-Making Frameworks
Session 4: Data & Frameworks for Your Business

Day Three: Pathways to New Markets: From Discovery to Expansion
Session 1: Market Discovery: Research Methodologies
Session 2: Market Sizing
Session 3: Market Selection Analysis
Session 4: Market Expansion: From Analysis to Action

Day Four: Building Smarter Products - Strategy & AI for Scale
Session 1: Product Strategy for Growth-Stage Companies
Session 2: AI as a Strategic Growth Driver for Your Business
Session 3: AI Opportunity Mapping for Your Product & Customer
Session 4: AI Transformation Strategies

Day Five: Storytelling and Skills of Global Leadership
Session 1: Leader as Chief Storyteller & Company Ambassador
Session 2: Pitch Mastery Lab - Elevator Pitch
Session 3: Strategic Negotiation for Growth Leaders
Session 4: Negotiation Simulation
Session 5: Mastering Stakeholder Management

Content Evaluation:
Module content
Usefulness of content of material and discussions
Style of material delivery
Interactivity and engagement during sessions

Speakers, facilitators:
Overall evaluation: Nicola Taylor
Overall evaluation: Katie Lewis
Overall evaluation: Paul Sturrock
Overall evaluation: Jimmy Jain
Overall evaluation: Khalifa Manaa

Satisfaction of the Training Environment:
The programme team support
Venue and Set up
Technical aspects
Logistics
Catering
Building experience (i.e. ease of registration and entry and organization..)

General Questions:

The following questions give you the opportunity to share your thoughts and suggestions in your own words. Your feedback is valuable in helping us enhance future modules and programs.

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On a scale from 0 to 10, how likely are you to recommend the programmes provided by the Royal Academy of Management to your friends or acquaintances?

Please identify your level of skills and knowledge addressed throughout the module, before and after the module:

Learning:

(Before)
Evolving Leadership Style Using Clifton Survey
Using data and Decision-Making Frameworks (SWOT, KPIs, OKRs)
Market sizing and Discover expansion opportunities
AI in business operations
Elevator pitch: communicate and engage effectively with different stakeholders

(After)
Evolving Leadership Style Using Clifton Survey
Using data and Decision-Making Frameworks (SWOT, KPIs, OKRs)
Market sizing and Discover expansion opportunities
AI in business operations
Elevator pitch: communicate and engage effectively with different stakeholders
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